Coaching for the moments human coaching can't reach
Late at night, after a difficult conversation, when the anxiety is happening.
Full 30 min sessions available. No scheduling required.
What it is
This voice-based AI coach is designed to stay with you as you think things through and help you find your own answers. It's built as a grounded, curious, and direct presence.
The AI is trained on holistic coaching principles and the ICF coaching methodology (the global standard-setting body for professional coaching).
You bring what you want to work on. The AI listens for what's underneath, asks questions, and helps you see what you might be missing to help you move forward with clarity. Research on AI in mental health support finds that conversational AI tools can help people explore emotions and find their own answers through a question-based approach—particularly for those who want support outside of traditional therapy settings.
The AI coach doesn't give you answers. It helps you find your own. Through powerful questions, it helps you think through what you're carrying and gain the clarity you need to move forward. It's professional coaching, not therapy, available whenever you need it.
Sometimes there are things that feel too sensitive or highly personal to say out loud to another person. Even a coach. This is your unbiased space to work through what you're really thinking without editing yourself or worrying about how it sounds.
How AI coaching works
AI coaching uses the same methodology as human coaching: helping you think through what you're working on by asking powerful questions.
What happens in a session:
You bring something you want to work on—a decision, a pattern, a situation, a question you're sitting with. The AI coach listens and asks reflective questions to help you think differently.
The AI coach won't:
Give you advice or tell you what to do
Answer your questions directly
Solve your problems for you
The AI coach will:
Ask questions that help you see what you're missing
Mirror back what you're saying so you can hear yourself
Help you clarify what you actually want
Guide you to your own insights
This is coaching, not consulting. You do the thinking. The AI helps you think thoroughly.
How to prepare:
Before you start a session, think about what you want to work on. It could be:
A decision you're trying to make
A pattern you keep noticing
A situation you're working through
A question you're sitting with
You don't need to have it figured out. Just bring something you want to explore.
Why it was built
Hi, I'm Priscilla Zorrilla, certified holistic coach and founder of In The Search Bar. I built this AI coach because I wanted access to coaching whenever I needed it. Not a chatbot. Not surface-level prompts. Actual coaching—the kind that asks good questions, helps you think through what you're feeling, and moves you toward clarity and action.
When I looked for something like this, I found three options: human coaches (expensive, scheduling required), chatbots that gave answers instead of asking questions, and AI coaches built for corporate use. Nothing for individuals seeking their own growth.
So I built it.
I spent 10 years as an early member of a tech startup in San Francisco—watching it grow, wearing many hats, learning how to build with intention. With that experience under my belt, I didn't outsource the AI coach to a development team. I built it myself. Every privacy decision, every design choice, every technical detail reflects care over speed, intention over convenience.
This AI coach is trained in ICF (International Coaching Federation) coaching methodology. It's a specialized AI designed specifically for coaching. Real coaching—designed, tested, and fine-tuned to sound as human, intuitive, and useful as possible. The kind of resource I wanted for myself.
You're not working with a large-scale automated platform. You're working with a person who built this because she needed it, and is now sharing it with you.
How do you protect my data?
I’ve intentionally chosen no memory for privacy. Every session is a clean slate.
What happens during a session:
You speak to the AI coach
Your voice is processed in real time
The AI responds
Your privacy is protected:
Your sessions are private between you and the AI. No one else has access.
Conversations are not stored. Once the session ends, the conversation is gone.
I do not use your sessions to train AI models
Read the full AI Coach privacy policy.
Pricing
AI + Human Coaching
$179/month • Cancel anytime
2 monthly coaching session with Priscilla (45 min) for depth, strategy, and human connection
4 AI coaching sessions (30 min each) for support when you need it between human coaching sessions
Perfect for: Ongoing partnership. AI for momentum, human coaching for depth.
Limited to 20 people.
What you’ll be able to work on
The AI coach is designed for:
When you feel stuck and need help finding your next step
Exploring patterns, emotions, or situations that keep showing up
Building confidence and trusting yourself more deeply
Relationship choices and life changes (what to do next, how to move forward)
Getting mental resolution on what you actually want (not what you think you should want)
You bring the topic. The AI coach asks powerful questions to help you find your own answers.
Is this right for me?
If you find yourself saying the following, the AI coach can support you:
“I keep ending up in the same situation and I don't know how to break the cycle.”
“I'm in the middle of a transition and I need help thinking it through.”
“I feel stuck and I’m struggling to find my next step on my own.”
It's 11pm and, “The anxiety is here, and I need someone to think this through with right now.”
“There's something I'm not ready to say out loud to another person yet, but I need to process it somewhere.”
“I don't actually know what I want. Only what I think I should want.”
"I'm stuck between two options and don't know how to decide."
"I'm feeling overwhelmed and need help thinking this through."
“I know what my boundary is. I just don't know how to hold it.”
“I want support on my schedule, not someone else's.”
“I'm working with a human coach and I want something in between our sessions.”
“I've never tried coaching before and I want to see what it's actually like.”
“I’d love to be coached, but I can't afford $200+ per session for a human coach right now.”
What makes it different
This is question-driven professional coaching. It's a coaching companion built on:
ICF core competencies. The gold standard for professional coaching
Holistic coaching principles: Exploring mental, emotional, spiritual, and physical levels of being to help you move forward in deep alignment
The self-loyalty framework: The practice of making decisions from your own truth rather than from fear or approval-seeking
Real coaching presence. It listens, notices patterns, and stays with you as you work things through
It coaches the way Priscilla coaches—with curiosity, care, and no prescriptions. Just a safe space to discover what's true for you. Learn what professional coaching actually is and how it works.
This is not a replacement for human coaching
The AI coach on its own is not a substitute for human presence. It lacks the presence and ethical judgment a human coach brings.
It cannot provide:
The emotional connection and human warmth of a real coaching relationship
Being fully seen and heard by another person
Deep emotional processing that requires genuine human presence
Ongoing partnership and accountability over time
If you're looking for human partnership or deep transformational work, I recommend private coaching.
Frequently asked questions
What is AI coaching?
1
AI coaching uses artificial intelligence to facilitate coaching conversations. It asks questions to help you explore decisions, emotions, or patterns—similar to working with a human coach, but available on-demand.
How is this different from a chatbot?
2
Traditional chatbots give advice or answers. This AI coach asks questions to help you find your own answers. It's a coaching companion built on:
ICF coaching methodology: The gold standard for professional coaching
Holistic coaching principles: Exploring mental, emotional, spiritual, and physical levels of being
The self-loyalty framework (meet yourself, trust yourself, choose yourself)
Real coaching presence - it listens, notices patterns, and stays with you as you work things through"
What are your offerings?
3
AI + Human Coaching
$179/month • Cancel anytime
2 monthly coaching session with Priscilla (45 min) for depth, strategy, and human connection
4 AI coaching sessions (30 min each) for support when you need it between human coaching sessions
Your first human session: We'll get to know each other, get clear on what you want from coaching, and do some coaching on what matters most right now. We will also establish the foundations for your AI coaching success.
Each month after: We'll pick up where we left off. Each session builds on the last as we work through what's present for you and support your ongoing growth.
→ Limited to 20 active subscribers to ensure you get meaningful, focused time each month.
How is this different from therapy or regular coaching?
4
This is not therapy—it doesn't process past trauma or treat mental health conditions. The AI coach on its own is not human coaching. You won't get the nuance, witnessing, or relationship that comes with a human coach.
What you DO get: powerful questions, a discreet space, and support in finding your own decisive insight. Available whenever you need it—no scheduling required.
If you want both AI support AND human coaching, the AI + Human Coaching membership gives you both.
How long is a session and how does it work?
5
Each session is 30 minutes. You access your session through a private link. The AI coach leads a 30-minute voice conversation, asking powerful questions to help you access your own awareness. No scheduling, no waiting. You speak, it listens, and it guides you through whatever you're working on.
Will my sessions be confidential?
6
Yes. Sessions are completely confidential. Audio is processed in real-time and not stored. Session content is deleted immediately after your session ends. I don't save transcripts or recordings.
Can the AI coach replace human coaching?
7
No. The AI coach is a tool for on-demand support and clarity, but it lacks the nuance, presence, and ethical judgment a human coach brings. If you're looking for ongoing partnership or deep transformational work, consider AI + Human Coaching or private coaching with Priscilla.
What can I use AI coaching for?
8
AI coaching is designed for the moments when you need clarity, not answers.
You talk to it about whatever you're facing—a decision you're weighing, a pattern you keep noticing, a situation you're working through, or a question you're sitting with. It listens, reflects back and asks questions to dig deeper, and helps you find your own next step. The more specific you are, the more useful the session becomes.
Common things people bring to sessions:
"I'm stuck between two options and don't know how to decide"
"I keep ending up in the same situation and want to understand why"
"I know what I want to say, but I don't know how to say it"
"I'm feeling overwhelmed and need help thinking this through"
"I set a boundary, but I don't know how to hold it"
"I don't actually know what I want—only what I think I should want"
If you're not sure where to start, bring whatever's on your mind. The AI coach will ask questions to help you get clear.
Who created this AI coach?
9
Priscilla, founder of In The Search Bar, created this AI coaching companion. It's trained on how she coaches, using holistic coaching principles and designed in alignment with ICF AI Coaching Standards.
What happens in my first session with the AI + Human Coaching membership?
10
Your first session is where we'll coach on what you want to work on and get clear on where you're headed. We will also establish the foundations for your AI coaching success. Each month, you'll book one 45-minute session with me for deeper work, connection, and staying aligned as you move forward. The AI coach remains available anytime for support between our sessions.
Will the AI coach remember our past conversations?
11
No. This is intentional for your privacy. Each session is independent. Come to each session with something specific you want to work on.
For details on how your data is protected, see the Privacy Policy.
When is AI coaching most useful?
12
The moments when something is happening and you need to think it through right now. Late at night when the anxiety spikes. Before a hard conversation when you want to get clear on what you actually feel. Between human coaching sessions when something comes up and you don't want to lose the thread. The AI coach is available for exactly those moments—no scheduling, no waiting.