Your judgment-free coaching space

AI coaching for thinking things through—on your own or with monthly human support.

Woman in neutral linen shirt by bright window holding warm beverage

30-minute coaching sessions available on-demand. No scheduling required. Start whenever you need support, clarity, or a way forward.

Private beta.
Launching May 1.

Be the first to know when it launches.
Waitlist members get early access.

What it is

This AI coach is designed to stay with you as you think things through, ask powerful questions, and help you find your own answers. It's built on how Priscilla coaches - grounded, curious, direct.

The AI is trained on self-loyalty frameworks, holistic coaching principles, and the ICF coaching methodology.

You bring what you want to work on. The AI listens for what's underneath, notices patterns, and helps you see what you might be missing to help you move forward with clarity.

Sometimes there are things that feel too vulnerable or embarassing to say out loud to another person—even a coach. This is your judgment-free space to work through what you're really thinking, without editing yourself or worrying about how it sounds.

Why it was built


I wanted access to coaching whenever I needed it. Not a chatbot. Not surface-level prompts. Actual coaching—the kind that asks good questions, helps you think through what you're feeling, and moves you toward clarity and action.

When I looked for something like this, I found two options: human coaches (expensive, scheduling required) or chatbots (shallow, generic, unhelpful). Nothing in between.

So I built it.

I spent 10 years as an early member of a tech startup in San Francisco—watching it grow, wearing many hats, learning how to build with intention. With that experience under my belt, I didn't outsource the AI coach to a development team. I built it myself. Every privacy decision, every design choice, every technical detail reflects care over speed, intention over convenience.

This AI coach is trained in ICF (International Coaching Federation) coaching methodology. It's not a chatbot pretending to coach. It's real coaching—designed, tested, and fine-tuned to sound as human, intuitive, and useful as possible. The kind of resource I wanted for myself.

You're not working with a faceless corporation. You're working with a person who built this because she needed it, and is now sharing it with you.

Your privacy matters

Your voice is not recorded - Voice input is processed in real-time and not stored
No transcripts kept - Your conversations are not saved or logged
No training data - We don't use your sessions to train AI models
Your sessions are private - Only you have access to your coaching conversations

What happens during a session:

  1. You speak to the AI coach

  2. Your voice is processed in real-time

  3. The AI responds

Your coaching sessions are between you and the AI.

Read the full AI Coach privacy policy.

  • "I was pretty skeptical of doing coaching with AI. But I was actually surprised. As time moved on I felt more and more comfortable talking to it, realizing that it really understood what I was saying, which helped me build trust and open up more. There were a couple of aha moments where I really felt like it gave me insight as an outsider of my struggles."

    —Laura, Beta Tester

  • “I tried this and it’s really very good. I really believe this will help a ton of people who are shy about sharing their thoughts or feelings.”

    —Manish, Beta Tester

  • "Wow. I actually got emotional—I had a realization and got teary-eyed from it. That was incredible. I thought it was brilliant coaching. I was able to get to the goal that I had set forward at the beginning."

    —David, Beta Tester

Pricing

AI + Human Coaching
$249/month • Cancel anytime

  • Up to 8 AI coaching sessions per month

  • 1 monthly human coaching call with me (45 min)

    • Your first session: We'll get to know each other, get clear on what you want from coaching, and do some coaching on what matters most right now. We'll briefly touch on how to use the AI coach effectively.

    • Each month after: Deeper work and staying aligned as you move forward

This tier is limited to 25 people so I can give everyone my full attention on our monthly calls.


AI-Only Coaching
$97/month • Cancel anytime

  • Up to 4 AI coaching sessions per month

  • No human sessions

  • Self-guided, on-demand support

Try it first
Single session - $35

Not ready to commit? Start with one AI coaching session. No subscription required.

  • 30 minute session

  • Full access to AI coach

  • See if it's right for you

The AI coach launches May 1. Waitlist members get early access and launch details first.

What you’ll be able to work on


The AI coach is being designed for:

  • When you feel stuck and need help finding your next step

  • Exploring patterns, emotions, or situations that keep showing up

  • Building confidence and trusting yourself more deeply

  • Relationship choices and life changes (what to do next, how to move forward)

  • Getting clarity on what you actually want (not what you think you should want)

You bring the topic. The AI coach asks powerful questions to help you find your own answers.

Who it’s for

This is for you if:

  • You want coaching but can't afford $200+ per session for a human coach

  • You want a completely judgment-free space to explore thoughts you're not ready to say out loud to another person yet

  • You want to change a pattern, emotion, or recurring situation

  • You're navigating a transition and need support thinking it through

  • You're feeling stuck and want help finding your next step

  • You want to establish and hold boundaries

  • You seek clarity and self-trust—to know what you actually want (not what you think you should want)

  • You want support available when you need it—not tied to someone else's schedule

  • You want accountability between human coaching sessions

  • You’re new to coaching and want a taste of how it works

What makes it different

This isn't a chatbot. It's a coaching companion built on:

  • ICF coaching methodology (the gold standard for professional coaching)

  • Self-loyalty frameworks (meet yourself, trust yourself, choose yourself)

  • Real coaching presence. It listens, notices patterns, and stays with you as you work things through

It coaches the way Priscilla coaches—with curiosity, care, and no prescriptions. Just a safe space to discover what's true for you.

This is not a replacement for human coaching

The AI coach on its own is not a substitute for human presence. It lacks true witnessing and the ethical judgment a human coach brings.

It cannot provide:

  • The emotional connection and human warmth of a real coaching relationship

  • True witnessing when you need to feel seen by another person

  • Deep emotional processing that requires genuine human presence

  • Ongoing partnership and accountability over time

If you're looking for human partnership or deep transformational work, I recommend private coaching.

FAQs

What is AI coaching?

1

AI coaching uses artificial intelligence to facilitate coaching conversations. It asks questions to help you explore decisions, emotions, or patterns—similar to working with a human coach, but available on-demand. This AI coach is trained on the ICF coaching methodology and holistic coaching principles.


How is this different from a chatbot?

2

Traditional chatbots give advice or answers. This AI coach asks questions to help you find your own answers. It's a coaching companion built on:

  • ICF coaching methodology (the gold standard for professional coaching)

  • Self-loyalty frameworks (meet yourself, trust yourself, choose yourself)

  • Real coaching presence - it listens, notices patterns, and stays with you as you work things through"


How much does it cost?

3

AI + Human Coaching
$249/month • Cancel anytime

  • Up to 8 AI coaching sessions per month

  • 1 monthly human coaching call with me (45 min)

    • Your first session: We'll get to know each other, get clear on what you want from coaching, and do some coaching on what matters most right now. We'll briefly touch on how to use the AI coach effectively.

    • Each month after: Deeper work and staying aligned as you move forward

This tier is limited to 25 people so I can give everyone my full attention on our monthly calls.

AI-Only Coaching
$97/month • Cancel anytime

  • Up to 4 AI coaching sessions per month

  • No human sessions

  • Self-guided, on-demand support

Try it first
Single session - $35

Not ready to commit? Start with one AI coaching session. No subscription required.

  • 30 minute session

  • Full access to AI coach

  • See if it's right for you


How is this different from therapy or regular coaching?

4

This is not therapy—it doesn't process past trauma or treat mental health conditions. The AI coach on its own is not human coaching. You won't get the nuance, witnessing, or relationship that comes with a human coach.

What you DO get: powerful questions, a judgment-free space, and support in finding your own clarity. Available whenever you need it—no scheduling required.

If you want both AI support AND human coaching, the AI + Human Coaching plan gives you both.


How long is a session?

5

Each session is 30 minutes.


Can I try it before paying?

6

I’ll offer a trial option at launch. Early access subscribers will get details first.


Will my sessions be private?

7

Yes. Sessions are completely confidential. Audio is processed in real-time and not stored. Session content is deleted immediately after your session ends. I don't save transcripts or recordings.


Can the AI coach replace human coaching?

8

No. The AI coach is a tool for on-demand support and clarity, but it lacks the nuance, presence, and ethical judgment a human coach brings. If you're looking for ongoing partnership or deep transformational work, consider the AI + Human Coaching plan or private coaching with Priscilla.


What can I use AI coaching for?

9

AI coaching will be available for decisions, clarity, and forward movement. You might use it when you're weighing a big choice, feeling stuck, wanting to trust yourself more, or exploring what you actually want. You bring the topic - the AI coach asks questions to help you find your own answers.


Who created this AI coach?

10

Priscilla, founder of In The Search Bar, created this AI coaching companion. It's trained on how she coaches, using holistic coaching principles and designed in alignment with ICF AI Coaching Standards.


When will this be available?

11

AI coaching is currently in private beta testing. It will be launching May 1. Join the waitlist to be notified when it launches and get early access.


What happens in my first session with the AI + Human Coaching plan?

12

Your first session is where we'll coach on what you want to work on and get clear on where you're headed. In your very first session, we’ll also briefly touch on how to use the AI coach effectively. Each month, you'll book one 45-minute session with me for deeper work, connection, and staying aligned as you move forward. The AI coach remains for on-demand support between our sessions.


Will the AI coach remember our past conversations?

13

No. This is intentional for your privacy. Each session is independent. Come to each session with something specific you want to work on.

For details on how your data is protected, see the Privacy Policy.

Get Early Access

Launching May 1. Join the early access list and get access 48 hours early - I'll email you on April 29.